Wednesday, 23 May 2012


Synonymous with refined looks and a contemporary attitude, ALALI Boutique is an emerging retail fashion brand in Nigeria that specialises in ready-to-wear women’s fashion. The ALALI Boutique A/W 2012 Collection is inspired by surface water sports’ wear and the glamour of the 1950s unsuspectingly fused together to create the most wearable and delectable collection. Think speedy, glamorous and intriguing. For shapes I looked to the 1950s, for detail she looked to the panelling in sportswear and for colour she looked to the landscape of the South-South of Nigeria. 

The collection is more tailored than the typical ALALI Collection but stays true to ALALI aesthetics with soft silhouettes, fluid pieces and sheer details. The make-up is dark and intriguing with a touch of blue for a contemporary look. The hair channels the speedy / sporty aesthetic and the collection is styled to introduce a tribal impression while preserving the sporty and intriguing elements.

See pictures below…

Location: White Space
Photography: Lolu Osinbajo
Model: Oghogho Obrutse
Make-Up: Margarita Egbe
Stylist: Bidemi Zakariyau (Le Style Fusion)
Designer: Oroma Cookey-Gam

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