Ayo Elizabeth Olaogun, the founder of the fashion label Ayo Van Elmar, is a Vienna-based designer who originates from Lagos, Nigeria. After having completed her BSc in nutritional sciences, Ayo embarked on the study of fashion design at Vienna's prestigious University of Applied Arts. From its beginnings in 2010, Ayo Van Elmar has developed in leaps and bounds.
Ayo van Elmar designs are contemporary and one of a kind, her strengths are rooted in exploring the beauty of Afrocentric fabrics and creating exquisite styles for the woman who is liberal, who is cosmopolitan, who is open-minded and the woman who believes that elegance knows no bound. Each Ayo van Elmar piece is only made once in a maximum of five different sizes. Ayo van Elmar’s sights are set on further expanding across Europe while at the same time strengthening its foothold in the African fashion industry.