Monday, 27 February 2012

Don't You Just Love Christie Brown by Ghanaian Designer Aisha Obuobi?

Christie Brown is a Ghanaian based luxury women's clothing/fashion brand whose aim is to satisfy the urge "of that modern woman who seeks a true taste of Africa". Christie Brown clothing is made from carefully selected African print, from all over the continent combined with silks, chiffon, denim or jersey. They infuse a modern and distinct twist into the use of traditional African print, making it acceptable the world over; to allow women the world over to experience the culturally rich and opulent side of Africa without having to compromise their personal style, way of life or culture.

 Christie Brown was founded in March 2008 by Aisha Obuobi, while  in her final year at the University of Ghana, Legon, where she majored in Psychology. Her inspiration to create the label came from her paternal grandmother Christie Brown who was a seamstress for the most part of her life. It is the determination to see her grandmother's name plastered on magazines, billboards and runways all over the world and the love and passion for her trade that spurs her on and after only a few years in the industry, the label is creating a strong presence for itself. It reflects the personality of the founder's inspiration; it's chic, stylish and full of that newly emerging sentiment of the new African who plays on the global center-stage.

  Christie Brown  has since gone on to win  several global awards; The Emerging Designer of the Year Award for the year 2009 at the inaugural Arise Africa Fashion Week in Johannesburg, South Africa. Christie Brown was also the only Ghanaian designer chosen to showcase in the Arise L'Afrique- a- Porter, in Paris as part of Paris Fashion Week in March 2010. At the 2010 Africa Economic Forum hosted by Columbia University, Christie Brown was invited to sit on the panel for "African Fashion Going Global"; a discourse on making African Fashion a recognizable global industry.With many magazine features to boast of(Arise(UK),Canoe 53 Sails, Black Hair(UK), Destiny(SA), Sawubona (In flight magazine for SAA) , Aisha Obuobi, founder of the label was listed as one of the women set to make headlines in 2010 in a feature published in the international edition of Glamour magazine.

Aisha Obuobi

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